COSMETICS ETHICS
Emocosmética has a commitment to its philosophy, its development and its formulations, which we define as a Basic Value: Ethical Cosmetics.
We believe in the Excellence of your Cosmetics. Thus achieving that the effort you already make daily brings you even greater benefit. Cosmetics that do not bring you Health, do not bring you Beauty. Why not beautify your body and your soul in a single gesture? And why not choose the cosmetic that takes care of you responsibly inside and out?
NOT ONLY BEAUTY BUT HEALTH
A cosmetic that includes ingredients that are not entirely beneficial for the body is not part of our Philosophy or the way of understanding cosmetics. We know that there are ingredients to modify the color and make it more attractive, although these ingredients are not entirely harmless to our health. We know that others will make the shower gel more foamy or creamy, or other ingredients that leave your skin velvety, even if silicones have to be used for this. You won't find it in our formulations. No ingredient that is not of proven prestige will appear in our cosmetic jewels.
HIGH NUMBER OF ASSETS
The Active Ingredients are the foods of the skin that hydrate, nourish, repair, regenerate or delay the signs of aging. Choosing a low number of assets is always an economic issue, which lowers the cost of production. You will not find this in Emocosmetics. There are many people who buy cheap creams in supermarkets and do not see the benefits of using them. And other cosmetic companies that sell creams at exorbitant prices without any value due to their scarce active ingredients. Ethical Cosmetics does not conceive of deceiving the consumer. The Active Ingredients are the tools that the skin has to stay healthy and balanced.
IN CONTINUOUS DEVELOPMENT
Our products are in an incessant creative wheel by which, year after year, we redefine and reformulate so that new trends, new discoveries, new studies and patents can be included. Because our final value is that the product always rubs against excellence, for its content, for its assets, for its components and for its therapeutic purpose.
A HIGH PROPORTION OF ASSETS
Well, it is not only the variety of active ingredient but also the proportions that make the effects desired on the skin or that it is an ingredient that is advertised but that, due to its tiny amount, has no therapeutic value. If in a bottle of water of 100, we put 1 of lavender, advertising we can say that it is Lavender Water, but what therapeutic value does it have? A high proportion of the selected ingredients are what make the cosmetic jewel really have a value on our beauty and health. Not everything is worth selling.
ANIMAL CRUELTY FREE
Since 2019, the European Union does not allow advertising a European product as FREE OF ANIMAL CRUELTY, since it is unnecessary, since it has been totally prohibited in Europe to investigate the consequences on animals for a decade. This does not guarantee that ingredients are not purchased from other parts of the world, where the legislation is not as rigorous and advanced. That is why Emocosmética only works with ingredients of European origin. Since we agree, both with its philosophy and with the exhaustive quality controls so that they do not allow this cruel practice that is so widespread in other parts of the world.
SUSTAINABLE WITH THE ENVIRONMENT
Concern about our environment and how to maintain or improve it is growing. Companies have a lot to contribute and consumers have many changes to adapt to; but we know that there is no other way than mutual commitment. No one doubts the advantages of plastic packaging and cheaper production, but it is something that we have to gradually change. Emocosmética is committed to eliminating 2021% of its plastics by 40, in order to be plastic-free by 2025. It is the bet we are working on.
